Toyota Says It Gets A Boost When Applying Blockchain To Digital Ad Buys

Toyota is accelerating its plans to use blockchain technology to root out fraud when buying digital ads.

The automaker recently piloted a campaign after inking a deal with blockchain analytics outfit Lucidity, with hopes of making sure its ad dollars weren't going to waste. The end result was a 21 percent uptick in visits to Toyota's website when compared to similar ad buys it made without Lucidity tech, says Nancy Inouye, media director at Toyota Motor North America. 

Full article: https://adage.com/article/digital/toyota-turns-blockchain-optimize-digital-ad-buys/315279/

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Farfetch’s Dream Assembly Unveils First Lineup of Start-Ups

WWD - The selected companies will take part in a 12-week program in Lisbon, a boot camp in San Francisco and a pitch session with investors in London. The 11 start-ups participating in the inaugural program includes The Restory from the U.K., Upteam from Hong Kong, Reckon.ai from Portugal, Villageluxe from the U.S. and Fashpa from Nigeria.

Full article: https://wwd.com/fashion-news/fashion-scoops/farfetchs-dream-assembly-unveils-first-line-up-of-start-ups-1202782809

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Lucidity Named Blockchain Startup of 2018

PR NEWSWIRE - Lucidity, the digital advertising blockchain protocol, today announced that it has been named "The Blockchain Startup of 2018" in the inaugural industry awards program, The Blocks. The award, presented at Blockchain Expo Europe, honors outstanding strategy, application, and effectiveness of blockchain technologies. Lucidity is focused on tackling the digital advertising industry's data discrepancy problems through a decentralized system that verifies a single, auditable set of data analytics for stakeholders.

Full article: https://www.prnewswire.com/news-releases/lucidity-named-blockchain-startup-of-2018-300674174.html?tc=eml_cleartime